This bold step marks the beginning of the Australian brand’s journey to establish a strong presence in the GCC’s burgeoning athleisure market
Australian premium brand Bullshake Sportswear has launched operations in the United Arab Emirates, with ambitious plans for further expansion across the Gulf region.
This bold step marks the beginning of the brand’s journey to establish a strong presence in the burgeoning athleisure market of the Middle East.
Haidar Altamimi, Founder and CEO of Bullshake Sportswear, revealed in an exclusive interview with Arabian Business that the company is not stopping at the UAE.
“The Middle East is a region with immense potential, and we are keen to explore new opportunities,” Altamimi said.
“Not only Saudi Arabia but the rest of the GCC, such as Qatar and Kuwait, with their growing focus on sports and fitness, is definitely on our radar.”
The expansion into the UAE serves as a launchpad for Bullshake’s broader regional ambitions. The brand, known for its high-quality, innovative, and stylish athletic apparel, sees the Gulf as a key market in its global growth strategy.
Chandan Katna, co-founder and Managing Director of Bullshake Sportswear, emphasised the significance of this move.
“Expanding to the UAE is a pivotal step for Bullshake Sportswear,” Katna explained.
“The UAE’s emergence as the athleisure capital of the region aligns perfectly with our brand’s mission to provide high-quality, stylish sportswear.”
The decision to start with the UAE was strategic, according to Altamimi.
“The UAE is a dynamic market with a strong affinity for fitness and wellness,” he said.
“The country’s strategic location, advanced infrastructure, and diverse population make it an ideal hub for our brand. Additionally, the supportive business environment and the increasing popularity of athleisure made it a logical choice for our expansion.”
UAE athleisure boom
Bullshake Sportswear’s entry into the UAE market comes at a time when the athleisure trend is experiencing unprecedented growth.
Altamimi noted that over the past year, the brand has seen a “substantial increase in demand for versatile, comfortable and stylish sportswear.” This trend has not only driven sales growth but has also inspired the brand to innovate and expand its product lines to meet the evolving needs of its customers.
In a market already populated by globally renowned brands and popular homegrown labels, Bullshake Sportswear is confident in its ability to stand out.
Katna elaborated on the brand’s unique selling points: “Bullshake Sportswear stands out through our unwavering commitment to quality, innovation, and sustainability. We use advanced materials and cutting-edge technology to create products that offer superior comfort, durability, and performance.”
The brand’s focus on sustainability is particularly noteworthy. By implementing eco-friendly practices in their production processes, Bullshake Sportswear is positioning itself as a responsible choice for environmentally conscious consumers in the region.
As Bullshake Sportswear establishes its presence in the UAE, it aims to bring its premium products to more athletes and fitness enthusiasts who value quality and style. The brand offers a comprehensive range of athletic apparel, from moisture-wicking shirts and compression wear to versatile outerwear and accessories, catering to various sports and fitness activities.
The entry of Bullshake Sportswear into the UAE market is a testament to the country’s growing reputation as a hub for fashion and fitness. It also highlights the increasing global recognition of the Middle East as a key market for sportswear brands.
